Friday, December 27, 2019
A Guide to the Best Music Schools in the East
A Guide to the Best Music Schools in the EastA Guide to the Best Music Schools in the EastWhether you have a cellist, a bassoonist, a jazz drummer or operatic tenor, serious musicians look for undergraduate and grad schools with top-notchmusic programs. And just as universities are divided into tiers, with the Berkeley and Yales of the world at the top, and less competitive schools lower down, the stratification of music schools is even more extreme, with the best conservatories in the country nestled at the top of the pyramid.But for many musicians, the better fit is a conservatory on a college unigelnde? or a university with a top-ranked music departement. Like a conservatory, the best of these music schools require auditions, concert and recital resumes and a very different application process from the typical college admissions experience.The key lies in finding amusic schoolthat fits the musicians skills, commitment, and passion. Every major university has a music program, but t he colleges on the following pages represent some of the best music programs in the East. Turn the page to get started, or use the quick links below.New York universities, including Eastman and NYUNew England universities, including Longy and PeabodyMore Oberlin and beyond 01Eastman, Tisch & MorePhoto courtesy of John MerklNot every music school is a good fit for everyone, and thats clearly the case with the final two on this list of eight great university music programs. One is a terrific classical music training ground, the other particularly well-suited to jazz. If youre looking at music schools in this part of the country, then you probably already know all about Philadelphias Curtis and Ohios Cleveland Institute of Music, two excellent conservatories. But these two music schools are part of larger universities, which gives students a taste of classic college life, as well as superior music instruction.Oberlin Conservatory of Music This conservatory, which is part of Oberlin Col lege, near Cleveland, Ohio, is the nations oldest, but thats not its only claim to fame. Its collection of 1,500 musical instruments includes 207 pianos and its students - who are mostly undergrads - have 150 practice rooms and five concert halls at their disposal. Admission is highly competitive - and, like Eastman, one can apply to the conservatory only, via the Unified App, or do a dual degree program with the university. (And if youre interested in this part of the country, be sure to check out the other top Midwestern music schools.)Boyer College of Music and Dance This music program, which is part of Philadelphias Temple University, offers classical, opera and vocal training, but its particularly noteworthy for its jazz studies department, which offers bachelors degrees in instrumental performance, jazz vocal, and jazz composition and arranging, a major well-suited to the demands of a career as a gigging musician. If your jazz musician ever vied for the prize in the Lincoln Ce nters annual Essentially Ellington high school competition, thats a Temple University-sponsored program.Still looking? Dont discount the West Coast, which is home to some dazzling music conservatories and excellent university programs in California and beyond.
Monday, December 23, 2019
The Benefits of Using LinkedIn For Your Career
The Benefits of Using LinkedIn For Your CareerThe Benefits of Using LinkedIn For Your CareerLinkedIn has been around since 2003 and is widely considered the benchmark for professional networking social media platforms. But is the site still relevant, or is it a waste of time? If you dont useLinkedIneffectively, your searches, messages, and other activity on the site can take hours, squandering considerable time. However, when used correctly, and with panache, LinkedIn can perform near miracles for your careers development. Recruiters and employers both use LinkedIn to source candidates for employment, sometimes even using recently departed employees or newly-placed employees for career-networking opportunities of their own. Do You Need a LinkedIn Profile? The short answer is Yes. Even if you choose not to spend a lot of time on LinkedIn, or any time at all, its still worth taking 30 minutes or so to set up yourcompleteLinkedIn profile. Then, make an appointment on your calendar t o check in on it every six months or so, and update with any new, big accomplishments. In addition to those scheduled check-ins with your profile, of course, you should update it anytime you switch jobs. Recruiters and hiring managers use LinkedIn to search for candidates. So, if you dont have a presence on the site, you wont come up during searches.Having a LinkedIn account also means that you can use the site to research companies, interviewers, recruiters, and hiring managers, which is helpful before submitting applications and showing up to interviews. In short, having a profile is a good idea. Even if you are not actively searching for employment, you can use LinkedIn to connect with current and former colleagues and link to people you meet at networking events, conferences, and so on. To engage even more with the site, join LinkedIn Groups. While theres more to know about whether LinkedIn can help with your job search, heres a snapshot of the good and not-so-good features T he Benefits of Creating a LinkedIn Account Aside from your time, its free, although there is a paid option. And for many recruiters or hiring managers, their first step after receiving a resume or job application is to look up the candidate on LinkedIn. More and more companies have moved to standardized online applications, and it is more common than ever to see a LinkedIn section near the resume upload tool, where you can upload your LinkedIn profile right next to your CV. If it is well crafted, this is a huge advantage since potential hiring managers will not only be viewing your resume but your LinkedIn profile as well. LinkedIn is an easy, modern way to maintain a Rolodex of connections that may be helpful in your career. That rolle you met at a conference five years ago may very well wind up working at your dream company, or that colleague from your very first job may know a hiring manager youre eager to contact. With just a quick message you can reconnect and pursue a new lea d. Why LinkedIn Could Waste Your Time and Money While creating a profile on LinkedIn is highly recommended, the site can take up too much time for which youre not being paid. Here are a few things to keep an eye out for It can be pricey- and doesnt necessarily deliver.One of the features LinkedIn offers is Job Seeker Premium. You get a month free, and then there is a monthly fee, which as of early 2019 was $29.99 per month. With Job Seeker Premium, you can see whos viewed your profile and how you compare to other applicants, get access to video courses and salary insights, and send direct messages to recruiters. Premium also allows you to move your application to the top of the list as a featured applicant. However, the recruiter sees a badge next to your name, indicating that you paid for that position. As a social media tool, it becomes easy to lose focus. Like any social media platform, LinkedIn wants engaged users who interact with the site frequently and stay on it. Just as putting in hundreds of applications to jobs that are not a good fit for your experience isnt productive, so too is spending hours scrolling deep down into the profiles of hiring managers. At a certain point, it becomes more akin to browsing Instagram or Facebook than doing any real job searching. How to Make LinkedIn Work for You Start by creating or updating your profile. Thats what you use to connect with people in your network. Your profile is also how you get found on LinkedIn because it contains information about your skills and experience, which are crawled by the bot to match recruiters employer search parameters. LinkedIn wont work for you if you dont identify yourself. Setting up a LinkedIn profile with Private Profile or menschlich Resources Manager (if youre seeking applicants) instead of your name and asking someone to connect isnt going to be effective. If confidentiality is a concern, dont worry. LinkedIn is one of the most private social networks. Connect only wi th people you know well. Be strategic if youre job searching while employed, and dont announce it to your connections. There are ways you canjob search confidentiallywithout jeopardizing your current position. Once you have your profile in place, youll want to invite people to join your network. Start growing your network and writing messages to your contacts. You can send LinkedIn messages to request recommendations as well as for job search and career assistance and advice.
Wednesday, December 18, 2019
Five Reasons to Create an Online Copywriting Portfolio
Five Reasons to Create an zugreifbar Copywriting PortfolioFive Reasons to Create an Online Copywriting PortfolioWhether youre marketing yourself as a freelance copywriter or youre trying to land a full-time job at an advertising agency, publishing samples of your copywriting online helps prospective employers and clients learn more about you instantly. Heres why you shouldnt hesitate to put some examples of your best copywriting online. Youre Competing With Other Copywriters Freelancers are competing with other freelancers for assignments, and full-time agency copywriters are competing for jobs at different companies.Say a client or creative director visits the websites of two copywriters theyre considering hiring. If one copywriter has an online portfolio and the other doesnt, which of them is the client or creative director more likely to call? If you have a track record of impressive clients, a potential client or employer may take the time to request some samples of your work . But why make them ask? Dont put yourself at a disadvantage in relation to other copywriters. Put your work online. Youre Advertising Yourself Your online portfolio should stand on its own as a solid example of your copywriting skills. Select the best work youve done in a variety of mediums and use those pieces to sell yourself to clients or employers. Think of your portfolio as a personal ad campaign for yourself. You wouldnt drop the ball on a job for an important client, and you shouldnt highlight anything but your own best work to advance your career. Your Online Portfolio Is an Extension of Your Paper One Your online portfolio wont completely replace a paper portfolio youll bring to interviews. And you dont have to completely duplicate the paper portfolio online you can save some of your favorite copy for when youre face-to-face with a potential client or employer. Think of the online portfolio as an extension of the paper portfolio, which should also be up-to-date and ready to go for any opportunity that arises. The online portfolio gives would-be clients and bosses a great idea of what youre capable of without them having to invest much time or energy when they like what they see on the web, theyll be eager to see you- and your paper portfolio- in person. In-Person Meetings Arent Always Practical Of course, there are some situations when an in-person meeting isnt easy to pull off, especially for clients in another locale. Without an online portfolio, you might never have the opportunity to show your copywriting skills to people outside your immediate geographical area. With an online portfolio, the gig could be yours- without having to email lots of files if potential clients request them. Your Online Portfolio Shows Youre a Professional Anyone can wake up and decide todays the day they want to become a copywriter. Having a high-quality website with impressive examples of work will demonstrate that youre a professional and will tischset you apart from the less experienced and the wannabes. Creating a top-notch online presence shows you take yourself seriously and says other people in the industry should do so as well. If you cant be bothered to do that, clients and employers probably wont be inspired to request your services.
Friday, December 13, 2019
TV Consultants Bring Success to Television Stations
TV Consultants Bring Success to Television StationsTV Consultants Bring Success to Television StationsA TV consultant will never have her face or name on the nightly news broadcast. But this expert, who is hired to work behind the scenes, can be credited with transforming a television stations newscast into a program that is successful, delivering higher ratings and mora profits, by having a keen sense of knowing what an audience wants to see. A TV Consultant Is a Market Research Expert Its not common to think of market research and a television newscast being connected. Thats because many people would think a TV newscast simply reports about what happened in a community, while market research is something a company would conduct before launching a new line of cars, cereal or cosmetics. But a TV consultant can look beyond the array of house fires, murders and court cases that make up a typical newscast to find out what an audience wants from a news program. Thats an advantage a T V consultant has by being hired from outside the company she has a distance from the news product so she can more easily ask questions to find out if its reaching its target audience. If a station wants to reach more women in the 25-54 age demographic, a TV consultant might suggest shortening the nightly sportscast to add more health news. A viewer at home might not even realize a subtle change has been made in content, but the station might find that its Nielsen ratings are reflecting the shift by drawing more female viewers, which can be used to sell TV advertisements to them. A TV Consultant Knows How to Use Focus Groups An important part of conducting TV market research is holding focus groups. These are small groups of viewers who are gathered to be asked specific questions about their attitudes toward a citys TV newscasts in general and about the client station in particular. About 15-20 viewers are chosen based on gender, race, age and possibly income. Typically, a TV co nsultant will conduct a meeting with them while the TV stations management watches behind a one-way glass so that they cant be seen. Questions are usually asked to find out how a client station is viewed in the market. A TV consultant might ask in a focus group, Which station has the best newscast and why? or Do you know which station says it has the most advanced Doppler radargert? If a station spent $1 million on a radar system and the viewers say in a focus group that a competing station has a better weathercast, it signals to management that theres a problem, either with the promotion of the radar or possibly with the stations weather team. Focus groups can be asked detailed questions about a TV stations on-air news team. Thats why anchors and reporters are rarely invited to witness a focus group discussion and may not even be aware that one has taken place. If viewers suddenly see a longtime anchor get dumped, especially to make room to hire an anchor from a competitor, that c ould be a signal that focus groups preferred the competitors on-air talent. A TV Consultant Helps a News Team Fine-Tune Its Newscast While a TV consultants work in conducting market research and focus groups is usually kept secret from most people in a TV stations newsroom, she is leise a familiar presence. Thats because a TV consultants contract usually includes working with anchors, reporters, and producers on ways to make the newscast more appealing. For those on-air, a TV consultant provides clothing, hair and makeup tips. In addition, its common for a consultant to coach the anchors on vocal delivery, ad-lib skills, posture, and pacing. Reporters are given ways of delivering better live reports and how to ask better questions during interviews. News producers and writers arent forgotten. They are given exercises in how to write stories that are easier for the viewers to understand, that arent filled with journalese and take advantage of the compelling news video that the vi deographers record each day. A TV consultants work is never finished. In many DMAs, each of the major stations has its own consultant doing the same research and suggesting the same strategies on how to increase the audience. A handful of TV consultant firms control the vast majority of business at stations across the country. Thats one reason why a station that uses Coverage You Can Count On as its slogan as it becomes the top-rated station in its DMA will be copied by countless others which adopt the same motto and marketing plan. Even so, a TV consultant is one of the most important people in a TV newsroom, even if shes never on the payroll.
Sunday, December 8, 2019
The Insider Secret on Curriculum Vitae Meaning Exposed
The Insider Secret on Curriculum Vitae Meaning Exposed The Definitive Strategy to Curriculum Vitae Meaning If youre searching for an employer to hire you from abroad, it is quite hard to find one to accomplish this, since they have to spell out why it is not possible for them to locate a neighborhood citizen to do said job. When applying for certain positions in the united states, along with jobs internationally, you could be asked to submit a curriculum vitae as an alternative to a resume. 1 advantage for employers to netz resumes is the considerable cost saving in comparison to traditional hiring methods. Most importantly, colleges wish to realize that youre eager to challenge yourself intellectually. You might end up with many distinctive CVs, which are almost the exact same, but that just have a couple differences that satisfy the requirements of each different agency youre applying to. A vague objective that could apply to various jobs may appear to be a best approach to cater to distinct employers, but nevertheless, it wont impress anyone. The term you should use is dependent on where youre asking for work. A good resume gives the prospective employer enough info to believe the applicant is well worth interviewing. If You Read Nothing Else Today, Read This Report on Curriculum Vitae Meaning Thinking from the box can work, but it is a very long shot. Experience can, as all of us know, be painted in a more or less impressive way but musterly I would never mention I also have hired the incorrect individual. If you get a very long collection of vita experience, only set the experiences applicable to the job youre applying for. Locating a job in britain is nearly the exact same as in the United States, a resume is known as a CV or curriculum vitae, meaning life story. A History of Curriculum Vitae Meaning Refuted In different parts of the Earth, the ausprgung CV keeps its American meaning. Hope you got a fantastic grasp of the CV and resume, t he way that it should be used and the usage around the world. Your GPA is just one of the most critical characteristics of your college program, so should you really feel like things arent going well in your classes, speak up Your GPA is just one of the most impotant elements of your college application, but in addition, there are a good deal of different matters you should think about if youre aiming for the best schools in the nation. Rumors, Lies and Curriculum Vitae Meaning If youre pursuing any of them then you must start from that point. Technology vitae are another illustration of resources which have the capability to influence curriculum. Its fast and simple to use. The Foolproof Curriculum Vitae Meaning Strategy The absolute most professional CVs are printed on good quality white paper, employing a normal text, but are brilliant because of the quantity of useful, exceptional information that they include. Make certain that all of your sections and headers match and remain in the very same font size and fashion. Resume CV is a little bit of a misnomer. You need to always concentrate on your greatest level of education. Qualifications after you have listed your experience, remember to dutifully write out your qualifications. Both curricula and curriculums are thought to be correct. Youll still must place your education on your resume. The elements that you include will be dependent on what it is that youre applying for, so make sure to incorporate the most relevant info to back up your candidacy in your CV. There is an assortment of templates that may allow you to write an excellent CV. The very first thing you ought to learn about your CV is what it is. The second way youre able to employ your CV is for employers. Regardless of whether you take advantage of a CV or resume, you have to thoroughly edit your document. In any event, CV meaning is the exact same. You might want to translate your CV. Simply speaking, a CV is an incredib ly flexible kind of tool which can help you practically anywhere.
Tuesday, December 3, 2019
James Ellender - General Manager, Marketing and Strategy
James Ellender - General Manager, Marketing and Strategy James Ellender General Manager, Marketing and StrategyPosted April 2, 2019, by Jenny Heading up the marketing and strategy team at Belgrave Leisure is enough to keep anyone busy, but not for James Ellender, he also volunteers as aCommittee Member of the Aquatic and Recreation Institute (NSW) and is theAlumni representative on the Academic Governance Board at the Australia College of Physical Education.James has mora than 18 years industry experience at both the YMCA and Leisureco, working in partnership with Local, State and Federal Governments. He has a strong hintergrund in strategy, geschftlicher umgang planning and project management, having worked in senior strategic and management roles in both operations and marketing, communications and fundraising in not for profits across leisure, disability services and health. Throughout his career, he has developed extensive experience in connecting some of Australias fruchtwein m arginalised communities to health and recreational services. Read mora about James career story here.What does yur role involve?The world of marketing has and continues to evolve at a dramatic rate and as a large organisation which has grown consistently for more than a decade, we are constantly reviewing and refocusing ur customer and business strategies with a commitment to finding new ways of increasing customer understanding and lifetime value.In support of business goals, I lead a team of specialists across the disciplines of marketing, communications and guest experience. This team supports more than 180 assets managed by Belgravia Leisure in the sectors of turism and holiday parks, health and wellness, aquatics, sports and leisure and hospitality and events.Ultimately, we are a service to the business, managing our brand, customer channels, campaigns, communications platforms and developing a range of resources for the business to grow both organically and in-store.Talk us th rough a day at the office for youIm based in Sydney and most of my team (and our corporate office) is based in Melbourne. If Im in Melbourne or visiting one of our business locations across Australia and New Zealand, its an early start down at the airport and then a jam-packed day meeting with key stakeholders and checking in on projects under my auspice. And, if Im not travelling, Im usually found in a video meeting with my team or business partners, looking at our performance and using data daily to improve how we service and grow our customer base.Tell us about your study journeyWhilst I work in marketing today, I studied a Bachelor of Physical and Health Education. All the way through my study I worked full time at my local leisure centre - a great job alongside study and I thoroughly enjoyed the years. ACPE was like a second home for me and I made a lot of great friends and developed a range of skills through education that set me up for any role. Research, critical thinking, l eadership, meeting deadlines and influence all pivotal in leading teams and working within a business environment.Throughout my post-education period, I have constantly applied myself to a range of post-grad studies. Study tours overseas, short courses through the Australian Marketing Institute and Australian Management Institute, being mentored through formal mentoring programs, having a business coach all in the view to develop and hone my skills as a business leader.What did you want to be when you were younger?A cricket player. I still dream of hitting a fast bowler over their head for a six in a one-day game maybe a T20 these daysName a career highlightHonestly, the role Im in today is my career highlight. Its been a series of significant events over the last decade that have got me here. Ive had many personal milestones, work challenges, careers shifts and even significant lows. But within it I have stayed true to always believing that you have to love what you do and should n ever feel like going to work is hard. Ive networked, developed myself and those around me now get to play in an organisation that loves its communities, its people and make an impact every day in the areas of health, wellness, tourism and sport.Name a career lowIve had a few. I think the period that springs to mind is when I moved on from a long-term employer and didnt find the right fit immediately post that decision. On reflection, I should have been more patient and exercised better judgement. At the time, I ended up working for three organisations in 18 months, all of whom were positive organisations with great purposes, just not the right fit for me. Although, at the end of it all, the last organisation was Belgravia Leisure. So, whilst it was a journey, the end result was right.Whats the most important career tip someone has given you?For someone starting out, especially today is that its ok to take your time. The networks and reputation you build over the journey ahead is piv otal to your next step and people remember good people a long way down the track.What career advice do you wish someone had given you after you graduated high school?I was pretty lucky to have leaders who cared at the early stages of my career and a father who lived his passion as a career. So, I was well guided. I suggest you look out and take note of the leaders around you. Get to know them, listen to them, ask them lots of questions, you will learn a lot more than what you studied. The practical business skills to get you through the lows and to the highs.What important qualities and skills should people have if they want to become a marketer?I think you need to be inquisitive, be prepared to listen and learn and never be satisfied with status-quo. The best outcomes come from taking educated risks and also recovering quickly because mistakes are learnings and in our digital age you can learn very quicklyWhat do you think makes a good manager?Someone who cares about his/her peopl e and leads from the heart with good business experience to make good judgement calls on the run and understand that sometimes from the heart means doing the right (but challenging) thing by your team.Whats next for you?Im really enjoying my job and feel like Im just at the start of a long period of both growth in my role and for my team.Maybe when the next opportunity arises its within the Belgravia Group with greater reach or impact, or potentially in the sporting sector.As long as Im around good people, working towards a shared vision to make people healthier and happier, Ill be pretty happy. Whether you want to upskill or just starting out in your field, weve got the right course to help get you to where you want to go Browse our range of courses here and enquire today.Bachelor of Education (Physical and Health Education)Study modeOn CampusPayment optionsFEE-HELPPayment planUpfront paymentCourse guide+ FREE eBrochureEnquire Online Enquire OnlineMarketing ResourcesSEM manager sa mple resumeSEM manager sample cover letterInterested in becoming a?AccountantOffice AdministratorManagement ConsultantMarketing ManagerMarketing OfficerPopular Career Searchescommunity engagement manager cover lettergeneral manager achievementscase manager cover letter no experienceachievements in property managerfinancial investment managerMarketing CoursesBachelor of Applied Business (Marketing)Enquire Online Enquire OnlineBachelor of Digital MediaEnquire Online Enquire OnlineBachelor of CommunicationEnquire Online Enquire OnlineMaster of CommunicationEnquire Online Enquire OnlineJennyRelated ArticlesBrowse moreAdvertisingMarketingMarketing gone wrong epic failsPity the poor marketing hack, trying to tap into the denkart and produce a marketing campaign that will grab the public imagination and see a product take off.MarketingMarketing career fact sheetTheres more to being a marketing professional than you think. Check out this fact sheet to find out why a career in this industry might be the right fit for you.AdvertisingEmbracing technology key to success in advertising worldThe marketing and advertising industries were amongst the hardest hit during the recent economic downturn but opportunities and openings are still to be found.
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